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    Introducing the State of the Brand NFT 2022 Report

    January 25, 2023

    Pump and… Trump? How former US president launched a NFT collection

    December 19, 2022

    NFTs in the Media Industry: The token-gated LOTR movie experience

    December 12, 2022

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      Introducing the State of the Brand NFT 2022 Report

      January 25, 2023

      Pump and… Trump? How former US president launched a NFT collection

      December 19, 2022

      NFTs in the Media Industry: The token-gated LOTR movie experience

      December 12, 2022

      A benchmark on phygital NFTs: Tiffany, Adidas, Nike and Rimowa

      December 1, 2022

      Nike launches new web3 platform “.swoosh”

      November 14, 2022
    • Product Passports
    • Phygital

      Introducing the State of the Brand NFT 2022 Report

      January 25, 2023

      Pump and… Trump? How former US president launched a NFT collection

      December 19, 2022

      NFTs in the Media Industry: The token-gated LOTR movie experience

      December 12, 2022

      A benchmark on phygital NFTs: Tiffany, Adidas, Nike and Rimowa

      December 1, 2022

      Nike launches new web3 platform “.swoosh”

      November 14, 2022
    • Case Studies
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    Claim Flows That Don’t Lose Customers (2)

    Stefan SanetrikJanuary 11, 2020

    News Just In

    Archive

    Greenwashing Risks in Product Passports

    March 15, 20200 Views
    Digital Product Passports

    Planning a Product Passport Rollout

    January 13, 20201 Views
    Digital Product Passports

    Product Passports for Electronics and Batteries

    January 12, 20200 Views
    Just In

    Pricing a Phygital Drop (2)

    January 11, 20200 Views

    Phygital & Authentication

    More on Phygital

    Redeemable NFTs: Avoiding the Already-Claimed Problem (2)

    Stefan SanetrikMarch 15, 2020

    NFC Chips and Digital Twins for Authentication (2)

    Stefan SanetrikMarch 15, 2020

    Anti-Counterfeiting With Onchain Certificates (2)

    Stefan SanetrikMarch 15, 2020

    Loyalty & Memberships

    Loyalty Featured

    Measuring a Web3 Loyalty Program: The KPIs That Matter (2)

    March 15, 20200 Views
    Uncategorized

    Partner Rewards on Shared Ledgers (2)

    March 15, 20201 Views
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    Building a Product Passport Data Model

    March 15, 20201 Views
    Brand Case Studies

    How We Analyze a Brand’s Web3 Launch (2)

    March 15, 20201 Views

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    Tokenized Loyalty Explained for Brand Managers (2)

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    When Not to Put Loyalty on a Blockchain

    Stefan SanetrikSeptember 13, 2020

    Collaborations Between Brands and Web3 Studios

    September 12, 2020

    Tiered Memberships With Transferable Passes

    September 11, 2020

    Product Passport Pilots: What Early Adopters Tested

    September 10, 2020

    Loyalty Token Economics for Non-Crypto Teams

    September 9, 2020

    Tokenized Loyalty

    Introducing the State of the Brand NFT 2022 Report

    Stefan SanetrikJanuary 25, 2023
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    December 19, 20220 Views
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    December 12, 20220 Views
    Brand Case Studies

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    December 1, 20220 Views
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    Brand Case Studies

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    October 9, 20220 Views
    Phygital & Authentication

    Phygital Products: Pairing Physical Goods With Tokens

    November 19, 20220 Views
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    Brand Case Studies

    Hospitality Brands and Membership Tokens

    Brand Web3 Projects That Quietly Shut Down

    Lessons From Five Years of Brand NFTs

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    Editor's Picks

    Retailers Testing Product Passports

    Stefan SanetrikJanuary 13, 2021
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    Customer Support for Tokenized Products

    Stefan SanetrikJanuary 13, 2021
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    Product Passports as a Customer Touchpoint

    Stefan SanetrikJanuary 13, 2021

    Privacy in Onchain Loyalty Programs

    January 12, 2021

    Phygital Products: Pairing Physical Goods With Tokens (2)

    January 12, 2021

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    January 12, 2021

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    January 12, 2021
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    An independent magazine about how brands use blockchain: loyalty tokens, product passports, phygital products and Web3 marketing.

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