Close Menu
    What's Hot

    Introducing the State of the Brand NFT 2022 Report

    January 25, 2023

    Pump and… Trump? How former US president launched a NFT collection

    December 19, 2022

    NFTs in the Media Industry: The token-gated LOTR movie experience

    December 12, 2022
    Moonblock.ioMoonblock.io
    Start Here
    • Home
    • Tokenized Loyalty

      Introducing the State of the Brand NFT 2022 Report

      January 25, 2023

      Pump and… Trump? How former US president launched a NFT collection

      December 19, 2022

      NFTs in the Media Industry: The token-gated LOTR movie experience

      December 12, 2022

      A benchmark on phygital NFTs: Tiffany, Adidas, Nike and Rimowa

      December 1, 2022

      Phygital Products: Pairing Physical Goods With Tokens

      November 19, 2022
    • Product Passports
    • Phygital

      Introducing the State of the Brand NFT 2022 Report

      January 25, 2023

      Pump and… Trump? How former US president launched a NFT collection

      December 19, 2022

      NFTs in the Media Industry: The token-gated LOTR movie experience

      December 12, 2022

      A benchmark on phygital NFTs: Tiffany, Adidas, Nike and Rimowa

      December 1, 2022

      Phygital Products: Pairing Physical Goods With Tokens

      November 19, 2022
    • Case Studies
    • Web3 Marketing
    • Basics
    Home › Editorial team

    Editorial team

    Moonblock.io is written and edited by a small team that follows how brands use blockchain in practice. Each article has a named author and is checked by an editor before we mark it as finished.

    The team

    Editor-in-chief

    Stefan Sanetrik runs Moonblock.io. He sets the editorial direction, decides which topics we cover and has the final say on what is published.

    More authors and editors will be listed here with their own profiles as they join. Interested? See Careers.

    How an article is made

    1. Topic. We pick questions brand teams actually ask, mapped to one of our topic hubs.
    2. Research. The author collects primary sources: regulations, company statements, filings and onchain data.
    3. Draft. The author writes the article and lists every source at the end.
    4. Check. An editor checks facts, dates and links, and removes anything that cannot be verified.
    5. Publish and review. The article gets a next-review date so figures do not go stale.

    Sources we trust

    • Official texts: EU regulations on EUR-Lex, regulator guidance and court decisions.
    • What brands say themselves: press releases, annual reports and product pages, quoted with a date.
    • Onchain data that anyone can check on a public block explorer.
    • Peer-reviewed research and reports where the method is published.

    We treat vendor case studies and marketing claims as claims, not facts, and say so in the text.

    Independence

    We do not accept payment for coverage. Sponsored content, if we ever publish any, will be labelled as sponsored at the top of the article. Affiliate links are disclosed where they appear.

    Corrections

    Found a mistake? Write to info@moonblock.io with the link and what is wrong. We fix factual errors and note significant corrections at the end of the article.

    Help us check the facts

    Do you work on loyalty, product passports or authentication projects at a brand or a provider? We are glad to hear from practitioners who can review articles in their field. Write to info@moonblock.io.

    ContentsToggle Table of ContentToggle
    • The team
    • How an article is made
    • Sources we trust
    • Independence
    • Corrections
    • Help us check the facts
    Top Posts

    Product Passport Pilots: What Early Adopters Tested

    September 10, 20203 Views

    Tokenized Loyalty Explained for Brand Managers

    March 12, 20211 Views

    Points vs Tokens: What Changes for Members

    January 19, 20211 Views
    Latest Reviews
    8.5

    Sportswear Brands and Digital Collectibles

    Stefan SanetrikJanuary 15, 2021
    8.1

    Wallets Without Friction: Onboarding Loyalty Members

    Stefan SanetrikJanuary 15, 2021
    8.3

    What EU Product Passport Rules Mean for Fashion Brands

    Stefan SanetrikJanuary 15, 2021
    Moonblock.io

    An independent magazine about how brands use blockchain: loyalty tokens, product passports, phygital products and Web3 marketing.

    Topics
    • Blockchain for Brands 101
    • Tokenized loyalty
    • Digital product passports
    • Phygital & authentication
    • Brand case studies
    • Web3 marketing
    Moonblock
    • About
    • Editorial team
    • Editorial policy
    • Disclaimer
    • Contact
    Contribute

    Know the topic? Write with us or join the team.

    • Careers
    • Write for us
    Privacy policy · Consent settings© 2026 Moonblock.io. All rights reserved. Content is for information only and is not financial, legal or investment advice. Operated by Sandeo s. r. o.

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies to run this site and, only with your consent, to measure how it is used. You can accept or reject non-essential cookies.
    You can change your cookie consent at any time.