Brand Case Studies: How Companies Have Used Blockchain
Brands have tested blockchain in public for several years, from luxury and sportswear to media studios. This section collects case studies with the numbers we can verify, what each project tried to achieve and what others can learn from it, including the projects that were wound down.
Exciting news, everyone! We are thrilled to announce the launch of the State of the…
Latest in this topic
How we write case studies
- We describe the goal of the project before the technology.
- We use public, dated figures and say when data comes from onchain analysis.
- We follow up: what happened one or two years later.
- We do not repeat unverified claims about companies.
Lessons from our archive
- Card payments and email sign-in can bring in many first-time users, who may then have no way to use their tokens (see our analysis of the Trump trading cards drop).
- Redeemable items need clear rules for what happens after redemption (see our phygital benchmark).
- Communication before launch matters as much as the drop itself (see the token-gated LOTR movie experience).
Where to start
Read the earlier case studies in our archive, such as the token-gated movie experience by Warner Bros. and the benchmark of phygital drops by Nike, Adidas, Tiffany and Rimowa, and compare them with what these brands do today.
Frequently asked questions
A clear goal, dated public figures, the full cost where known, and a follow-up on what happened afterwards.
From company statements, regulatory filings and onchain data, each dated and linked in the article.
This page is for general information only and is not legal, financial or investment advice.