Moonblock.io is an independent magazine about how brands use blockchain. We cover tokenized loyalty programs, digital product passports, phygital products and authentication, and the data marketers can get from public ledgers. Our readers are brand, marketing, product and sustainability teams who need to decide whether a blockchain project is worth doing.
Why we exist
Most writing about blockchain for brands is either vendor marketing or hype. Teams who have to make a decision need something else: what a use case actually requires, what it costs, what the rules say and what happened when other brands tried it. That is what we publish.
What you will find here
- Blockchain for Brands 101: where a shared ledger helps a brand and where it does not.
- Tokenized loyalty: points, memberships and rewards as tokens.
- Digital product passports: EU rules, data and implementation.
- Phygital products and authentication: linking physical goods to digital records.
- Brand case studies: what brands launched, with dated figures and follow-ups.
- Web3 marketing: onchain data, campaigns and measurement.
How we work
Every article starts from primary sources and is checked by an editor before it is marked as finished. The details are in our editorial policy, and the people behind the site are on the editorial team page.
Who runs the site
Moonblock.io is operated by Sandeo s. r. o. The editorial team decides what we publish; no brand or vendor can buy coverage. Questions and corrections: info@moonblock.io.