Pump and… Trump? How former US president launched a NFT collectionStefan SanetrikDecember 19, 2022 Last week former US president Trump announced his NFT collection – the Trump Digital Trading Cards. What seemed first like…
NFTs in the Media Industry: The token-gated LOTR movie experienceStefan SanetrikDecember 12, 2022 Around a month ago, Warner Bros. Discovery launched a movie on the blockchain. While this was a rather silent launch,…
A benchmark on phygital NFTs: Tiffany, Adidas, Nike and RimowaStefan SanetrikDecember 1, 2022 Last week I received my first physical-digital (“phygital” – terrible word) NFT product experience: the Nike AR Hoodie. To get…
Nike launches new web3 platform “.swoosh”Stefan SanetrikNovember 14, 2022 With Nike’s announcement of its new web3 platform “.swoosh”, Nike pushes its stand-alone web3 brand strategy. It’s been almost a…
Rimowa: How the luxury luggage manufacturer further travels down the Web3 sphereStefan SanetrikOctober 9, 2022 1.5 years after their first ever NFT “Blue Prints from the Metaverse”, Rimowa continued its venture into the web3 space…